SearchEase Releases Valuable Search Engine Optimization Module
Increase traffic by improving search engine listings and page rankings.
As most career site owners know, one of the best ways to attract new job seekers and employers to their site is by having superior page ranking on major search engines such as Google, Yahoo!, Bing, and others. Most site owners however, don’t have the expertise, time, and, for many, the budget, to keep up with the varying requirements search engines require to maintain a highly ranked listing. The result is lost visitors and lost revenue. SearchEase has solved this dilemma with its new automated Search Engine Optimized (SEO) - Browse Jobs module.
The SEO – Browse Jobs module is designed around the latest best practices of search engine optimization. Ultimately, this tool will earn the career site hundreds of first page rankings on all of the major search engines, thus driving major targeted job seeker traffic. These search engine listings will appear when job seekers search jobs on search engines by site-specific niche words combined with relevant categories, company names, functions, locations, or keywords. SearchEase will apply a dynamic “Browse Jobs” page to the site that will be updated automatically when the job content is changed on the career site. The page would look similar to the one below.
Browse Jobs PageSearch engines will crawl this page and subsequent links on a periodic basis and update their listings to reflect the changes. For example, using a popular SearchEase-hosted career site of this technology, www.GolfingCareers.com, first page listings are found when with keywords such as “Golf Jobs Facilities Management”, “Golf Jobs in Nevada”, “Golf Jobs Golfsmith”, “Golf Jobs in North Carolina” and hundreds of other keywords. Some examples are shown below:
Golf Jobs Facilities Management |
Golf Jobs in Nevada |
Golf Jobs Golfsmith |
Golf Jobs North Carolina |
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Search engine optimized sites attract more job seekers creating more value for the employer. Furthermore, a significant selling point by the career site to employers is that their jobs will likely be exposed directly on the search engines in addition to the career site (like the Golfsmith company example shown above). Employers will appreciate that added exposure and value the service of the career site even more.
“Since SearchEase has applied the SEO – Browse Jobs module, in just a couple of months, we’ve seen a 25% increase in overall organic traffic from the major search engines which has resulted in a 67% increase in new accounts, 43% increase in job applications, and a 39% increase in new memberships,” says Ron Rutherford, Business Development Manager – Golfing Careers. “This module has had a significant ROI already. We’ve begun to solicit employers showing them how their jobs list on the search engines as well as on the GolfingCareers site giving those jobs significantly more exposure. They’re absolutely thrilled. We’re anxious to see how the module does further down the road,” continues Rutherford. GolfingCareers.com is the first SearchEase hosted site to adopt the new module.
Although there is no guarantee the site will get first page listings for all keywords, providing this feature will greatly assist. Aiding in the likelihood of even higher page rankings, is to develop link partnerships with other popular sites in the industry. One major way search engines judge a site’s popularity is by how many links there are from popular sites back to the career site. This is where using SearchEase partnership widgets can help.
Talk to your SearchEase representative for more information regarding the SEO – Browse Jobs module and Partnership Widgets to drive more traffic to your site. For an affordable one-time implementation fee, SearchEase will provide this functionality on any of its client’s sites regardless of the SearchEase platform in use.
About SearchEase Corporation
Since 1998, SearchEase Corporation has been building, hosting, and servicing career sites for its customers both large and small. Industry experts consider SearchEase a pioneer in the job board software and services space. The company is primarily known for its careers site knowhow, diversity in features, and flexibility to fit a varied range of career site business models.
To learn more about SearchEase Corporation products and services, visit www.jobboardsoftware.com.
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Written By: Jeff Lloyd
Date Posted: 5/26/2009
Number of Views: 995
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